Platforms and technology:
Get the right systems and technology in place to effectively implement, automate and manage your marketing.
Not process for the sake it. Just making sure things are done in the right way as effectively as possible (as well as staying legally compliant).
Apply science to your measurement so you can properly attribute success, measure ROI and make business critical investment decisions.
Know that your customers are getting the best experience at every touch point through workshops that map their journey both now and for the future.