Canvas Marketing services cover six areas and can be delivered standalone or as an overall process. I work with a selection of brilliant partners where appropriate to deliver high quality, results driven strategic marketing.
Health check everything from tools, people, strategy and tactics to processes, platforms, measurement and customer experience.
Maintain and put to use invaluable visibility of your market and customers to maintain your differentiation.
One of the hardest but most powerful things for any business – clearly outline what you do/offer, who it is for, why it is different and how it meets needs.
Where you want to get to and your core marketing strategies to achieve your business goals.
Understand your customer drivers and market dynamics so you can position your business and develop a brand that brings to life your ambitions.
Align with your strategy to outline your goals, expected return, what you’re going to do, when you’re going to do it, how it will be measured and how much budget is needed.
Profiling and persona modelling, segmentation and traits by opportunity (market / customer / vertical etc.) to keep your activity focused.
Employ tactics including focus groups, online surveys, profiling or user journey mapping to put your customer at heart of every decision and shape great propositions, messaging and campaigns.
Understand your markets dynamics to know where the opportunities exist and how you can differentiate.
Put the right data management practices in place (including compliance!) to get insights that deliver customer targeted activity.
Get the right systems and technology in place to effectively implement, automate and manage your marketing.
Not process for the sake it. Just making sure things are done in the right way as effectively as possible (as well as staying legally compliant).
Apply science to your measurement so you can properly attribute success, measure ROI and make business critical investment decisions.
Know that your customers are getting the best experience at every touch point through workshops that map their journey both now and for the future.
How to execute on time, on budget and to target (or above!).
Create proof-based messaging frameworks that talk to customers and/or verticals in a consistent way using their own language.
Create compelling creative campaigns that your customers love to maximise lead and demand generation opportunities.
Bespoke multi-day international events to localised and personalised customer experiences.
Press releases and blogs to marketing collateral and customer comms – all professionally written and optimised.
Know what your goals are, how your investment is actually delivering results and calculate the ROI holy grail.
Engage your audiences at all stages in the demand marketing funnel and optimise conversion to customer/sale.
Create retention and advocacy programmes that build lifelong mutually rewarding relationships with customers.
Create a customer first journey and experience across all of your domain touch points.
Develop the right strategy and compelling content to engage and educate your audiences.
SEO and SEM to make sure you’re presented in the right way online to drive quality and authoritative traffic.
Build purposeful social channels that help build your brand through engaging with your audiences.
Automate marketing to personalise customer experiences and nurture across email, social, webpages and more.
Select the right paid media channels to drive efficient digital advertising and quality opportunity.
Get the best from your marketing talent with hands on training or advice covering skills and processes across all services and tailored to the needs of your business.
Support to help business owners lead with the authority to get the best from marketing teams including performance management, development and organisation structure.
Hire and retain the best talent for your marketing team with support that includes role development, search, profiling, interviewing and appointment.
Bespoke programmes that help your marketing team to reach their leadership potential including 121 or team based activity to develop the right competencies, behaviours and traits for talented people.
If you’d like to talk about marketing support for your business then submit your details via the form. Tell us as much or little as you like about your needs and we’ll be in touch.