Categories for Strategy

How to compete with big businesses – David vs. Goliath mentality

How to compete with big businesses is a common fear that lots of small to medium sized businesses hold (especially in established markets). That fear that they will never be able to compete with the ‘big boys’ (big budgets, established brand, millions of followers, glitzy events, constant advertising – you know the type). It’s quite

Beer, value propositions and a half moon.

I was in Bruges during the summer of 2018 and not surprisingly it involved the consumption of beer (!) alongside a bit of culture. If you’ve never been before, then you should – it’s a beautiful city.

A blank canvas

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